Since they work closely with retail customers they are able to obtain the long lead-time needed in order to satisfy customer demands. The SCE project had to ensure that its outcomes were aligned to supporting business processes. This has led to a significant improvement in the overall process maturity level at Zespri, which is set to continue this journey with the establishment of a Business Process Management Office. This is a powerful combination that can revolutionise your business. Zespri must market all their suppliers in order to be sure consumers are aware of their product and where it comes from.

Business Challenges In early the kiwifruit market was expected to bounce back from the vine killing disease PSA and benefit from global growth. Over the past 10 years, New Zealand sales volumes have almost doubled, from 52 million to million trays. Sorry, but copying text is forbidden on this website. As referenced earlier, the main objective for sustainable success within a niche market, one must generate great awareness for the specific product. Leave your email and we will send you an example after 24 hours

If you need this or any other sample, we can send it to you via email. In order to be successful in the kiwifruit industry there are many areas that must be addressed. Click to learn more https: Business Challenges In early the kiwifruit market was expected to bounce back from the vine killing disease Zewpri and benefit from global growth.

Kiwi fruit supply in general is highly regulated zwspri a largely exported commodity. Zespri has successfully created a different strand of the kiwi fruit and is the only one capable of producing the fruit unless contracted out to other producers. Sorry, but copying text is not allowed on this site. This set a good foundation for future business process work, and allowed other parts of the business to be included that were not initially part of the SCE scope.

Case study 3: Zespri

By doing this Zespri ensures future success due to being able to have proactive growing zesori as well as being able to continue to differentiate their product from other substitutions by educating the consumer on the added benefits of kiwifruits. The consulting team needs to focus on the environment in which Zespri operates in order to caxe a plan they can have success with. A large increase in crop volume meant that the overseas importers and retailers could put pressure on the industry to drive the prices right summady, and in doing so, diminish the returns.


Home Business case studies Case study 3: The blueprints were then presented to the business for solution design signoff. Zespri uses more advanced techniques such as griddling and supplemental pollination to make sweeter fruit and enhance quality.

In order to survive and be profitable in this industry, companies must be able to differentiate themselves.

Zespri has many primary and support activities that add value to the organization due to the effective and efficient management and proactive zespei. Project Summary Zespti had selected Business Process Modelling Notation as their standard for enterprise wide process documentation, and after evaluating various tools, adopted Signavio as the modelling tool going forward. Zespri has high growing standards but due to the ideal climate to grow kiwifruit in New Zealand there are a lot of suppliers, which means supplier power is low.

zespri case study summary

They created a legal entity to combat global competitors as a group and not take out New Zealand growers in the process. We’ll occasionally send you account related and promo emails. By valuing and investing greatly in these support activities Zespri will continue to grow.

zespri case study summary

As an established kiwifruit produce company with unique product assortment, sales will not decline from a decreased scale of operations. Zespri has many primary and support activities that add value to summarh company. They use the differentiation strategy by ensuring they are producing top quality kiwifruit.

In order to avoid this occurring, Zespri must educate consumers on the unique nutritional value of kiwifruit and more importantly on how their product has better nutritional value.


Zespri Case Study BPS by Nishant Bhatia on Prezi

This is necessary since kiwifruit is a niche fruit that can be easily substituted for another fruit. If you contact us after hours, we’ll get back to you in 24 hours or less. Finally, kiwifruit producers and exporters must hold their growing operations to the best standards to keep the high quality name of kiwifruit.

As a result, they have a relatively sustainable competitive advantage from their high-quality product offerings and rare variations of kiwifruit. The Zespri brand was launched in following a decision by New Zealand growers to represent the high quality New Zealand kiwifruit under a unique brand to maximize the sales revenue for growers.

As a result a decision was made to change from having a marketing board to having a corporate that would be responsible for the sales and marketing of the entire New Zealand crop. Another advantage that Zespri has, is that they are solely invested in the production and distribution of kiwifruit, whereas the competition generally works with a variety of different products. Since buyer power is high for this niche fruit satisfying the consumer is the top priority to obtaining profitability.

But since there are many fruits out there the threat of substitution is quite high. In order to satisfy the buyers and profit, Zespri and other companies must differentiate their product.

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Since Summaary implements a differentiation strategy they do not have to worry about being the least expensive in the industry, there are 4 big producers that compete amongst each other.

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