OLD SPICE CASE STUDY WIEDEN KENNEDY

If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. It makes the whole thing easier to swallow. Digital Communications Manager Grade 8: Mark Tutssel, the jury president, described it as “the perfect film”. With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned.

There was an error. A traditional offline video is hard to share, so making your ad into a YouTube video enables it to be shared and the distribution crowd sourced. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. One of the writers behind the Old Spice campaign Jason Bagley said. The approach was certainly quantity over quality which social media advocates will recognise. Sign In to Your Account Username:

Join over 25 million other readers that have been educated and inspired to transform their life and business. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. Just One More Thing To Do Join our mailing list to receive wiedeh news, creative case studies, trends, insights and exclusive invitation to events.

Case Study: Old Spice Response Campaign | D&AD Awards | Advertising Case Study | | D&AD

Digital Communications Manager Grade 8: Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Oldd women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as one of the most popularever viral campaigns.

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Case Study: Old Spice Response Campaign

Need help with getting stuff done? Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. But just like advertising itself, case study films are going nowhere. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping.

old spice case study wieden kennedy

This then leads us to another lesson. We won’t share your information with other parties and won’t spam your mailbox.

This case study for Ikea falls into the latter category. Sign up to our weekly newsletter Thanks for signing up. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective.

The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Masterclasses Creative skills of tomorrow, taught by the stars of today. Otherwise, we’ll assume you’re OK to continue. It has longevity and endurance that has been achieved through a mix of several reiterations as well as kenjedy online and offline marketing, social media and PR that has kept the original content bubbling across the Web.

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old spice case study wieden kennedy

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old spice case study wieden kennedy

With a year heritage, surely the brand could not be better positioned to be an expert on masculinity, it reasoned. Be Everywhere Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers kennexy and platform preferences. It makes the whole thing easier to swallow.

11 Social Media Marketing Lessons from the Old Spice Campaign

You can change your cookie settings at any time. Share with your network: Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign.

The Old Spice campaign achieved both.

If your social media marketing is good enough, mass media will pick it up, especially if it has humour and entertainment value and will advertise it for free to millions of their viewers and readers. By continuing to browse you are confirming that you are OK with this.

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