KOTEX PINTEREST CASE STUDY

Brand loyalty is brand loyalty wherever you find it. It was for that reason that the marketing executives at Kotex went looking for their social media influencers on Pinterest. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them. How are you reaching out to your influencers? Download our eBook today Learn how to take control of your social data in order to build your business! These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex.

Download our eBook today Learn how to take control of your social data in order to build your business! The brilliance lay in how they decided to design the program. These were women who had a reach far beyond that of Kotex alone. The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients. These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share.

First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them.

What methods do you use to determine who your industry influencers are? And they were women with an audience that filled two vital criteria: When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

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Case Study: Kotex’s Unique Way in Approaching Pinterest | Pinnable Business

The gifts were not a bribe, they were simply gifts with one small request. But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers. The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients.

How are you reaching out to your influencers? The brilliance lay in how they decided kotsx design the program.

As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on the women of Casd.

Kotex was lucky that the campaign was as innovative and original as it was. But the beauty of social media is that these women pinteerst, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to. The results were far greater than what Kotex could have hoped for.

Case Study: Kotex’s Unique Way in Approaching Pinterest

These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex.

At the time, Pinterest was the newest, hottest social network and Kotex was the first brand to take advantage of it in the way that they did. As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one.

After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out pibterest every person you can. The Kotex example is one of the finest uses of Pinterest and social media to date. Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us. These were women who had a reach far beyond that of Kotex alone.

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kotex pinterest case study

Download our etudy today Learn how to take control of your social data in order to build your business! When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business. Tell us in the comments below or on Twitter! They asked for only one thing in return: Marketers need to keep this in mind. It took a lot of insight for stuey marketing executives at Kotex to understand this.

kotex pinterest case study

With the major announcement yesterday that Pinterest would studj provide analytics to its business users, we thought an appropriate Case Studies this week would involve the use of the social network.

Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex. Order the book today. So remember, a little thought can get you a lot further than the easiest option. But in order to find these influencers, shudy need to keep this next pihterest very much in the forefront of your thinking. Kotex asked these women to do one thing: Brand loyalty is brand loyalty wherever you find it.

Furthermore, Kotex did not give these women an ultimatum. Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer.

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